In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million. Music, entertainment, and education are the most frequently watched genres on YouTube. More than 70% of YouTube watch time comes from mobile devices. Most YouTube users fall in the age group of 25-34. YouTube is the second most popular social media platform, after Instagram.Įvery day, people watch over a billion hours of video and generate billions of views. In 2023, YouTube Premium and YouTube Music together have more than 80 million subscribers around the world. Ryan’s World channel generated the most revenue on YouTube in 2020 (29 million subscribers). With 248 million subscribers, T-Series is the most subscribed YouTube channel globally as of September 2023. YouTube’s global ad revenue for Q1 2023 stands at $6.69 billion.
Technically, YouTube is the second-largest search engine, after Google. India has the most YouTube users in 2023, estimated at 574.28 million. YouTube Kids, YouTube Music, YouTube Premium, YouTube Shots, YouTube TVĪccording to the latest reports, over 2.70 billion people worldwide use YouTube per month. The Second Most Popular Social Media Platform Here, let us explore the YouTube user statistics for 2023 and try to gauge its current relevance. As 2023 progresses, we will definitely see a rise in the number of YouTube users and subscribers, thanks to the content diversity it offers. continue to attract more content creators and consumers. In 2022, the number of YouTube viewers was 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating a huge rise in YouTube viewership in 2023 and beyond.įeatures introduced by the platform of late such as Shorts, Live streaming, Chapters, Premieres, Community Tab, etc. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. Video marketing dominates the content marketing industry today. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos. For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now.
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